Christopher Donaldson

Digital dentistry continues to evolve rapidly, and at the center of this transformation is one core piece of equipment: the milling machine. For modern dental labs, milling technology is no longer a luxury—it’s a requirement for staying competitive, delivering consistent quality, and meeting the increasing demands of clinicians and patients. Whether fabricating zirconia crowns, titanium … Read more

In a competitive dental landscape, labs are always searching for meaningful ways to deepen dentist relationships, stand out from competitors, and position themselves as essential partners—not just vendors. One of the most impactful ways to achieve this is by offering dentists access to continuing education (CE). CE isn’t just another professional requirement—it’s a vital connection … Read more

The Shift Toward Digital Doesn’t Replace Human Connection The dental industry has rapidly evolved with digital tools like intraoral scanners, CAD/CAM systems, and online case management platforms. These innovations have streamlined workflows, improved accuracy, and made communication between labs and dentists faster than ever before. But while technology enhances efficiency, it doesn’t replace the personal … Read more

In today’s digital-first world, a dental lab’s online presence isn’t optional—it’s essential. Dentists are turning to the internet to research partners, compare services, and evaluate reliability before they ever make a call. To attract and retain dental clients, labs must approach their digital footprint strategically through SEO, valuable content, and consistent social media engagement. The … Read more

Why Feedback Matters In a dental lab, feedback is more than an afterthought—it’s the backbone of meaningful collaboration. Every restoration that leaves your lab represents not only your craftsmanship but also your dentist’s trust. When dentists share their experiences, both positive and negative, they provide valuable insight into your performance, communication, and reliability. Without structured … Read more

Embracing the Digital Transformation The dental industry has entered a new era of precision, speed, and consistency, driven by artificial intelligence (AI) and CAD/CAM technology. What once took hours of manual work can now be completed with the help of advanced digital tools that automate design, streamline communication, and improve accuracy. For dental labs, this … Read more

Why Sales Promotions Matter Sales promotions and discounts go far beyond short-term savings—they’re a powerful tool for driving engagement, loyalty, and visibility. In today’s competitive dental market, dentists receive countless offers from labs promising similar things. A well-timed promotion helps your lab stand out, attract attention, and start meaningful conversations. Promotions are also an effective … Read more

Why Stories Resonate More Than Sales Pitches Marketing in the dental lab industry is no longer just about listing services or promoting equipment. Dentists are inundated with options, and many vendors promise similar things: fast turnaround times, quality restorations, and competitive pricing. What truly sets a lab apart is the experience it provides. That’s where … Read more

Why Coloring Liquids Matter In modern dental technology, esthetics are just as important as strength and function. Zirconia restorations, while durable, need careful shading to mimic the translucency and natural gradients of enamel and dentin. Coloring liquids provide the means to achieve these natural tones, ensuring that the final restoration blends seamlessly into the patient’s … Read more