Christopher Donaldson 
The Shift Toward Digital Doesn’t Replace Human Connection The dental industry has rapidly evolved with digital tools like intraoral scanners, CAD/CAM systems, and online case management platforms. These innovations have streamlined workflows, improved accuracy, and made communication between labs and dentists faster than ever before. But while technology enhances efficiency, it doesn’t replace the personal … Read more
In today’s digital-first world, a dental lab’s online presence isn’t optional—it’s essential. Dentists are turning to the internet to research partners, compare services, and evaluate reliability before they ever make a call. To attract and retain dental clients, labs must approach their digital footprint strategically through SEO, valuable content, and consistent social media engagement. The … Read more
Why Feedback Matters In a dental lab, feedback is more than an afterthought—it’s the backbone of meaningful collaboration. Every restoration that leaves your lab represents not only your craftsmanship but also your dentist’s trust. When dentists share their experiences, both positive and negative, they provide valuable insight into your performance, communication, and reliability. Without structured … Read more
Embracing the Digital Transformation The dental industry has entered a new era of precision, speed, and consistency, driven by artificial intelligence (AI) and CAD/CAM technology. What once took hours of manual work can now be completed with the help of advanced digital tools that automate design, streamline communication, and improve accuracy. For dental labs, this … Read more
Why Sales Promotions Matter Sales promotions and discounts go far beyond short-term savings—they’re a powerful tool for driving engagement, loyalty, and visibility. In today’s competitive dental market, dentists receive countless offers from labs promising similar things. A well-timed promotion helps your lab stand out, attract attention, and start meaningful conversations. Promotions are also an effective … Read more
Why Stories Resonate More Than Sales Pitches Marketing in the dental lab industry is no longer just about listing services or promoting equipment. Dentists are inundated with options, and many vendors promise similar things: fast turnaround times, quality restorations, and competitive pricing. What truly sets a lab apart is the experience it provides. That’s where … Read more
Why Coloring Liquids Matter In modern dental technology, esthetics are just as important as strength and function. Zirconia restorations, while durable, need careful shading to mimic the translucency and natural gradients of enamel and dentin. Coloring liquids provide the means to achieve these natural tones, ensuring that the final restoration blends seamlessly into the patient’s … Read more
A Shared Challenge Debt recovery in dentistry doesn’t just affect practices—it directly impacts dental labs as well. When patients delay or default on payments, dentists often struggle with cash flow, and vendors like labs are the first to feel the squeeze. This can result in late payments, reduced order volumes, or even strained communication as … Read more
Understand What Matters Most to Dentists Dental labs succeed when they evolve from transactional vendors into long-term partners. But to get there, you need to know what dentists truly value. Based on feedback collected through AmericaSmiles’ marketing outreach, several core themes rise to the surface: dentists want clear communication, reliable results, and labs that understand … Read more
In today’s competitive dental lab landscape, word-of-mouth remains one of the most powerful ways to grow your client base. A trusted recommendation from one dentist to another carries far more weight than even the best marketing pitch. But while most lab owners know the value of referrals, many struggle with how and when to ask … Read more
