Why Dental Labs Choose Aidite Products
Dental labs rely on materials that deliver consistent results, predictable workflows, and confidence at every stage of production. Aidite has earned a strong reputation in the industry by developing products that support accuracy, reliability, and long-term performance. From zirconia materials to milling and sintering solutions, Aidite products are built to meet the real-world demands of ... Read more
Close – Don’t Push
How to Close More Prospective Dentists for Your Lab Without Sounding Pushy Reaching out to new dentists can feel intimidating. Even when a doctor seems interested in your lab, there’s always that lingering question: Will they actually send a case? Maybe they’re happy with their current lab. Maybe they want to “think about it.” Or ... Read more
The Role of Social Media in Marketing Your Dental Lab to Dentists
Social media has become one of the most influential tools for dental labs looking to expand their reach, strengthen relationships, and differentiate themselves in an increasingly competitive market. While many labs have traditionally relied on word-of-mouth or local networking, today’s dentists spend more time online than ever—researching vendors, following industry trends, and evaluating potential partners ... Read more
The Essential Role of Milling Machines in Today’s Dental Labs
Digital dentistry continues to evolve rapidly, and at the center of this transformation is one core piece of equipment: the milling machine. For modern dental labs, milling technology is no longer a luxury—it’s a requirement for staying competitive, delivering consistent quality, and meeting the increasing demands of clinicians and patients. Whether fabricating zirconia crowns, titanium ... Read more
Why Providing CE Access Helps Labs Grow
In a competitive dental landscape, labs are always searching for meaningful ways to deepen dentist relationships, stand out from competitors, and position themselves as essential partners—not just vendors. One of the most impactful ways to achieve this is by offering dentists access to continuing education (CE). CE isn’t just another professional requirement—it’s a vital connection ... Read more
Why Local Relationships Still Matter in a Digital World
The Shift Toward Digital Doesn’t Replace Human Connection The dental industry has rapidly evolved with digital tools like intraoral scanners, CAD/CAM systems, and online case management platforms. These innovations have streamlined workflows, improved accuracy, and made communication between labs and dentists faster than ever before. But while technology enhances efficiency, it doesn’t replace the personal ... Read more
Building an Online Presence That Attracts Dentists: SEO, Content, and Social Strategies for Dental Labs
In today’s digital-first world, a dental lab’s online presence isn’t optional—it’s essential. Dentists are turning to the internet to research partners, compare services, and evaluate reliability before they ever make a call. To attract and retain dental clients, labs must approach their digital footprint strategically through SEO, valuable content, and consistent social media engagement. The ... Read more
The Art of Feedback: How Listening Builds Stronger Dentist Partnerships
Why Feedback Matters In a dental lab, feedback is more than an afterthought—it’s the backbone of meaningful collaboration. Every restoration that leaves your lab represents not only your craftsmanship but also your dentist’s trust. When dentists share their experiences, both positive and negative, they provide valuable insight into your performance, communication, and reliability. Without structured ... Read more
How AI and CAD/CAM Tools Are Changing Lab Efficiency
Embracing the Digital Transformation The dental industry has entered a new era of precision, speed, and consistency, driven by artificial intelligence (AI) and CAD/CAM technology. What once took hours of manual work can now be completed with the help of advanced digital tools that automate design, streamline communication, and improve accuracy. For dental labs, this ... Read more
The Importance of Sales Promotions and Discounts for Your Dental Lab
Why Sales Promotions Matter Sales promotions and discounts go far beyond short-term savings—they’re a powerful tool for driving engagement, loyalty, and visibility. In today’s competitive dental market, dentists receive countless offers from labs promising similar things. A well-timed promotion helps your lab stand out, attract attention, and start meaningful conversations. Promotions are also an effective ... Read more
Storytelling for Labs: Marketing Your Work Through Dentist Success Stories
Why Stories Resonate More Than Sales Pitches Marketing in the dental lab industry is no longer just about listing services or promoting equipment. Dentists are inundated with options, and many vendors promise similar things: fast turnaround times, quality restorations, and competitive pricing. What truly sets a lab apart is the experience it provides. That’s where ... Read more
The Role of Coloring Liquids in Achieving High-Quality Zirconia Restorations
Why Coloring Liquids Matter In modern dental technology, esthetics are just as important as strength and function. Zirconia restorations, while durable, need careful shading to mimic the translucency and natural gradients of enamel and dentin. Coloring liquids provide the means to achieve these natural tones, ensuring that the final restoration blends seamlessly into the patient’s ... Read more
Transforming Debt Recovery Into Stronger Partnerships
A Shared Challenge Debt recovery in dentistry doesn’t just affect practices—it directly impacts dental labs as well. When patients delay or default on payments, dentists often struggle with cash flow, and vendors like labs are the first to feel the squeeze. This can result in late payments, reduced order volumes, or even strained communication as ... Read more
What Dentists Want in a Lab Partner (and How to Deliver It)
Understand What Matters Most to Dentists Dental labs succeed when they evolve from transactional vendors into long-term partners. But to get there, you need to know what dentists truly value. Based on feedback collected through AmericaSmiles’ marketing outreach, several core themes rise to the surface: dentists want clear communication, reliable results, and labs that understand ... Read more
When and How to Ask for Referrals (Without Sounding Salesy)
In today’s competitive dental lab landscape, word-of-mouth remains one of the most powerful ways to grow your client base. A trusted recommendation from one dentist to another carries far more weight than even the best marketing pitch. But while most lab owners know the value of referrals, many struggle with how and when to ask ... Read more