Why Sales Promotions Matter Sales promotions and discounts go far beyond short-term savings—they’re a powerful tool for driving engagement, loyalty, and visibility. In today’s competitive dental market, dentists receive countless offers from labs promising similar things. A well-timed promotion helps your lab stand out, attract attention, and start meaningful conversations. Promotions are also an effective … Read more
Why Stories Resonate More Than Sales Pitches Marketing in the dental lab industry is no longer just about listing services or promoting equipment. Dentists are inundated with options, and many vendors promise similar things: fast turnaround times, quality restorations, and competitive pricing. What truly sets a lab apart is the experience it provides. That’s where … Read more
Why Coloring Liquids Matter In modern dental technology, esthetics are just as important as strength and function. Zirconia restorations, while durable, need careful shading to mimic the translucency and natural gradients of enamel and dentin. Coloring liquids provide the means to achieve these natural tones, ensuring that the final restoration blends seamlessly into the patient’s … Read more
Understand What Matters Most to Dentists Dental labs succeed when they evolve from transactional vendors into long-term partners. But to get there, you need to know what dentists truly value. Based on feedback collected through AmericaSmiles’ marketing outreach, several core themes rise to the surface: dentists want clear communication, reliable results, and labs that understand … Read more
In today’s competitive dental lab landscape, word-of-mouth remains one of the most powerful ways to grow your client base. A trusted recommendation from one dentist to another carries far more weight than even the best marketing pitch. But while most lab owners know the value of referrals, many struggle with how and when to ask … Read more
Earning a dentist’s business for a single case is a milestone—but turning that one-time case into a long-term, mutually beneficial relationship is where your lab’s growth and stability take root. In a competitive dental landscape, consistent, high-quality work is essential—but it’s not enough on its own. Dentists are looking for lab partners they can rely … Read more
Build Long-Term Relevance in a Fast-Changing Industry Dental technology is evolving at an unprecedented rate. New workflows, digital tools, and material updates are arriving at a pace that can easily outstrip day-to-day production demands. Labs that invest in continuing education don’t just stay informed—they stay useful. In a competitive market, staying relevant means staying up-to-date … Read more
Dental labs often focus on case quality, turnaround time, and communication—but there’s another powerful way to build lasting client relationships: hosting events. Whether it’s a CE course, a study club, or a simple open house, bringing local dentists together positions your lab as a resource, not just a service provider. More importantly, it helps build … Read more
In today’s competitive dental landscape, quality work alone isn’t enough to grow your lab. With dozens of labs offering similar services and turnaround times, how do you ensure yours stands out? The answer lies in building a strong, recognizable brand—one that communicates professionalism, consistency, and value to dental professionals. Whether you’re a newer lab or … Read more
Knowing when to expand your dental lab team—and how to do it—can significantly impact your efficiency and profitability. Whether you’re scaling operations, adding services, or simply trying to reduce burnout, the key is identifying the right growth strategy for your team. Should you cross-train current employees, hire new ones, or outsource certain functions? Making the … Read more
