June 16 - July 11, 2025
In today’s digital-first world, the success of a dental lab isn’t just measured by the quality of its restorations—it’s also influenced by its reputation online. With more dentists researching vendors through Google and social media before reaching out, your lab’s online reviews and testimonials have become powerful marketing tools. By strategically gathering and using social proof, you can build trust, attract new clients, and foster long-term loyalty.
Why Social Proof Matters
Social proof is the concept that people look to others’ experiences to guide their own decisions. When a dentist sees a stream of positive Google reviews or reads a detailed testimonial on your website, it provides third-party validation that your lab delivers on quality and service. It’s the modern word-of-mouth—and it’s often the deciding factor between you and a competitor.
Simple Ways to Collect Reviews (Without Being Pushy)
Gathering reviews doesn’t have to feel awkward or forced. Start with these low-friction approaches: send a short email thanking a client after a successful case and include a link to leave a Google review; add a review request link in your email signature or lab invoices; ask clients in person during routine calls or check-ins: “We’d really appreciate it if you’d share your experience—your feedback helps other dentists find us”; and use automation tools to send out friendly follow-ups after case delivery with a clear call-to-action. Consistency is key. You don’t need a flood of reviews overnight—just a steady trickle that builds credibility over time.
Do’s and Don’ts for Asking for Reviews
Do: make it easy by providing a direct link to your Google Business Profile; time your ask after a successful case or when a client expresses appreciation; personalize your request and thank the reviewer afterward. Don’t: offer discounts or incentives for reviews—this violates Google’s terms of service; ask for reviews after a known issue or complaint; or copy and paste the same review request to every client—keep it authentic. You can learn more in-depth here.
Using Reviews in Your Marketing
Once you’ve collected some solid reviews, make sure to showcase them. Feature testimonials prominently on your website, especially on the homepage and service pages. Highlight standout quotes in email campaigns or print brochures. Embed your live Google reviews on your site using a widget. Create social media graphics from 5-star reviews to share in your feed. Also, keep your Google Business Profile updated with reviews and responses—it signals active engagement and boosts local SEO.
Turn Happy Clients into Advocates
Beyond the review, loyal clients can become powerful advocates for your lab. Follow up to thank them for their review and offer helpful resources or promotions. Invite them to participate in a case study or testimonial video. Ask for referrals and offer to co-host educational webinars or study clubs. Over time, these dentists don’t just become customers—they become partners who help grow your reputation organically.
Final Thoughts
Online reviews are no longer optional—they’re essential to how labs build credibility and attract new business. By asking at the right time, showcasing your social proof, and nurturing advocate relationships, your lab can build a digital presence that speaks louder than any sales pitch. Ready to boost your online reputation? Start by reaching out to your happiest clients and asking one simple question: “Would you mind sharing your experience with others?” The results might surprise you.
