If you want to maximize your partnership with AmericaSmiles, there are powerful tools and strategies available to help your lab grow, streamline operations, and stay competitive. Below are practical ways to leverage AMS resources for long-term success.
Business Growth & Client Acquisition
1. Join the One Voice Program to Gain New Dentist Leads
AmericaSmiles assigns your lab 100 prospective dentists and promotes your services through direct mail, email, and phone outreach—bringing in new business without requiring internal marketing staff.
2. Sponsor the AMSEd Study Club for Built-in Dentist Exposure
Get in front of CE-seeking dentists with monthly live and on-demand continuing education events. Your lab is listed as the official sponsor, and participating dentists are encouraged to send you cases.
3. Use CE as a Relationship-Building Tool
Offering complimentary CE credits through AMS helps you provide meaningful value to new and existing clients without a sales pitch. It’s a proven strategy to build trust and win new cases.
Technology, Equipment & Workflow Efficiency
4. Access Exclusive Discounts on Digital Equipment
AmericaSmiles offers members deep savings on UP3D mills, NextDent printers, sintering ovens, scanners, and software bundles. You can save up to $10,000 by bundling.
5. Take Advantage of Discounted Lab Materials
AMS members receive preferred pricing on zirconia (GenesisZr), PMMA, burs, and other essentials—reducing material overhead while maintaining product quality.
6. Outsource to the AMS Milling & Design Center
If your lab is backed up or doesn’t have in-house design or milling capability, you can send cases to AMS’s Chicago-based facility for fast, affordable, high-quality service.
Marketing & Online Presence
7. Build a Professional Website with AMS Web Services
A custom-built lab website from AMS can boost your visibility and give dentists confidence in your brand. AMS handles the design, SEO, and launch process.
8. Launch Targeted Mail and Email Campaigns
AMS provides labs with marketing templates and execution services to help you stay in front of dentists. This includes postcards, emails, phone outreach, and more—all branded with your lab’s name.
9. Share Testimonials and Success Stories with AMS Help
Work with the AMS team to highlight real client results, case studies, or testimonials. These can be shared online or in print to boost credibility and generate interest.
Community & Networking
10. Attend AmericaSmiles Live Events and Industry Showcases
Meet other lab owners, test equipment in person, and learn about industry trends at AMS-hosted events or trade shows like Lab Day Chicago.
11. Collaborate with Other AMS Labs
Build referral relationships with other AMS member labs for overflow work, specialty services, or co-sponsored CE events. This strengthens your network and opens up new opportunities.
Operational Strategy & Training
12. Request a Workflow or Business Strategy Consultation
AMS consultants can help you evaluate where your lab can improve turnaround times, reduce bottlenecks, and boost profit margins.
13. Train Your Team with AMS Educational Resources
Access webinars, on-demand courses, and best practice guides to keep your staff up-to-date on equipment use, digital workflows, and materials.
14. Finance Smartly with AMS Equipment and Tax Support
AMS offers flexible financing options on equipment and can help you take advantage of tax-saving opportunities like Section 179 deductions.
