Marketing in the dental industry has evolved, and leading companies such as implant manufacturers, dental supply companies, and major dental labs have long recognized the power of Continuing Education (CE) as a tool to engage dentists and drive sales. Now, with the strength of over 200 One Voice Dental Laboratories, AmericaSmiles (AMS) is transforming CE into an unprecedented marketing opportunity for dental labs nationwide.
Why CE Works for Marketing
Unlike traditional marketing methods, CE provides a unique advantage—dentists are required to earn a specific number of CE credits each year to maintain their licenses. This creates a highly engaged and captive audience actively seeking convenient, high-quality educational opportunities.
For years, dental implant companies and supply manufacturers have used CE courses to introduce their products and services to dentists in an educational setting. Now, AMS is bringing this strategy to dental laboratories, allowing them to leverage CE as a means to establish relationships with dentists and grow their business.
Introducing the AMSEd Study Club
The AMSEd Study Club is a revolutionary CE program designed to position sponsoring labs at the forefront of their dentists’ education. Here’s how the program works:
- Monthly Live CE Events – One high-quality, 90-minute educational session per month, featuring nationally renowned speakers, followed by a 30-minute Q&A session.
- AGD-Approved CE Credits – Each session provides 2 CE credits, ensuring credibility and compliance with continuing education requirements.
- Exclusive Replay Events – Two weeks after the live event, a replay session is available with a live Q&A hosted by the original speaker.
- Premier Educational Partnerships – Courses are broadcast from renowned institutions such as The Dawson Academy, Piper Education and Research Center, Spear Education Center, LVI, and Seattle Study Club.
- Destination CE Conferences – Twice a year, AMS will host two-day CE events, offering 8-12 CE credits in premier locations.
- Sponsoring Labs Gain Visibility – Every participating dentist will see and acknowledge the sponsoring dental lab for their free CE access.
The Benefits for Your Dental Lab
By participating in the AMSEd Study Club, your lab will receive:
- 100 Pre-Assigned Prospective Dentists – AMS will market to a list of dentists on your behalf.
- Quarterly Direct Mail Campaigns – Custom postcards promoting your lab and the AMSEd Study Club.
- Personalized Outreach – AMS will call your assigned dentists, inviting them to the CE events and gathering their email data for ongoing marketing.
- Brand Recognition – Dentists will associate your lab with their high-quality CE experience.
- Strategic Follow-Up – After attending a live CE event, each dentist will receive a call-to-action to try your lab for their next case.
- Regular Engagement – Continuous marketing through email, postcards, and direct phone calls.
Expanding Revenue Opportunities for Your Lab
Beyond marketing exposure, the AMSEd Study Club positions participating labs to earn additional revenue through:
- Dental Supply Sales – Dentists will have access to AMS’s growing selection of dental supplies.
- Dental Implant Sales – Increase sales through AMS’s partnerships with implant manufacturers.
- Direct Patient Marketing Services – Future expansion into direct marketing to patients on behalf of partnering labs.
- Stock Investment Opportunities – Participating labs receive Stock Futures Contracts, granting them the option to purchase AmericaSmiles stock at its current market value, ensuring a long-term investment in AMS’s growth.
Secure Your Lab’s Future with AMS
As AMS expands, participating labs will have the opportunity to benefit financially. Within five years of launching the AMSEd Study Club, AmericaSmiles may consider acquisition offers, with lab sponsors having first rights to purchase stock before a sale occurs—ensuring the success of AMS benefits the labs that built it.
Join the AMSEd Study Club Today
Your monthly sponsorship includes:
- 100 dentist prospects assigned to your lab
- 100+ postcards per quarter promoting your sponsorship
- 100+ personal calls inviting dentists to CE events under your sponsorship
- Exclusive commissions on CE program attendance and dental supply purchases
- Stock option certificates for AMS investment opportunities
Investment: $350 per month (12-month minimum) or $3,850 for one year paid in advance
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Take the Next Step
The AMSEd Study Club provides dental labs with an innovative, proven marketing strategy that fosters dentist relationships, generates new business, and secures long-term success. Don’t miss out on this opportunity to grow your lab and become an industry leader. Click here to see our upcoming courses.
Join today and start leveraging CE for unparalleled marketing success!
