In a competitive dental landscape, labs are always searching for meaningful ways to deepen dentist relationships, stand out from competitors, and position themselves as essential partners—not just vendors. One of the most impactful ways to achieve this is by offering dentists access to continuing education (CE). CE isn’t just another professional requirement—it’s a vital connection point that elevates your lab’s value and creates long-lasting partnerships rooted in learning, trust, and shared success. Through the AmericaSmiles One Voice program, labs gain the ability to provide CE directly to their dentists via AMS Ed, giving them a powerful advantage in relationship-building and practice growth.
Why CE Access Matters for Dental Labs
CE isn’t just beneficial for dentists—it creates ripple effects that extend straight back to the lab. When dentists engage in high-quality education, they become more knowledgeable, more consistent in their workflows, and more confident in the materials and techniques they choose. This ultimately leads to smoother collaboration, fewer remakes, and higher satisfaction for both parties.
By offering CE access, labs show they understand and support the challenges dentists face. You’re not just producing restorations—you’re contributing to your clients’ professional growth. That level of support strengthens trust and positions your lab as a valuable partner invested in long-term success.
Strengthening Trust and Loyalty Through Education
Educational support elevates how dentists perceive your lab. Instead of being “just another provider,” your lab becomes a source of guidance and ongoing development. When dentists learn from trusted instructors and gain skills that boost their clinical success, they naturally associate those benefits with the lab that provided access.
This trust leads to:
- Greater loyalty, even as competition grows
- Stronger brand affinity, with your lab seen as a leader
- Repeat business and long-term retention, because dentists value partnership
Providing CE is one of the most authentic ways to show you care about their growth—not just their next case.
Enhancing Communication and Clinical Alignment
CE helps dentists communicate more effectively and understand materials and workflows more deeply. When dentists attend courses about occlusion, bonding decisions, material selection, or case planning, the collaboration with your lab becomes smoother and more predictable.
Better CE access leads to:
- Clearer prescriptions
- Fewer adjustments or remakes
- Stronger case planning collaboration
- Increased consistency across all cases
When both the dentist and the lab are aligned in technique and understanding, outcomes improve dramatically.
One Voice + AMS Ed: CE Access Made Simple
Providing CE on your own would require instruction, scheduling, content development, and promotion—but with AmericaSmiles One Voice, labs get seamless access to the professional AMS Ed continuing education program.
How It Works:
- The One Voice program gives your lab the ability to invite dentists to AMS Ed courses.
- Your dentists gain access to high-quality CE taught by industry-leading educators.
- You get the credit for providing valuable education without needing to build the courses yourself.
This creates a turnkey solution: your lab becomes the gateway to premium CE, while AMS Ed does the heavy lifting.
Why Labs Love Offering CE Through One Voice
Labs in the One Voice program consistently report improved engagement and deeper relationships with dentists. CE becomes an ongoing connection point—every course is another touchpoint that reinforces your value.
Partnering with One Voice + AMS Ed allows labs to:
- Provide ongoing professional support to their dentists
- Enhance loyalty and retention
- Position themselves as industry-forward
- Stand out from competing labs that offer only products—not partnership
CE is no longer just an educational offering; it becomes a strategic growth tool.
A Competitive Edge in Today’s Market
As DSOs grow and labs face increasing pressure, relationships matter more than ever. Offering CE through AMS Ed gives private-practice dentists exactly what they need: guidance, education, and a partner who invests in their success.
Labs that offer education stand out immediately. They rise above price-based competition and build partnerships based on real value—something no discount can replace.
The Bottom Line
Providing access to continuing education is one of the most effective ways a dental lab can strengthen relationships, elevate trust, and grow its client base. And with the One Voice program, labs gain seamless access to AMS Ed’s expert-led courses, allowing them to support their dentists without any extra workload.
In a digital, competitive world, education is one of the last true differentiators—and One Voice + AMS Ed places that advantage directly in your hands. As you help your dentists learn, grow, and succeed, your lab grows right alongside them.
