June 16 - July 11, 2025
In today’s digital-first world, a strong online presence is more than just a good-looking website—it’s about trust. For dental labs, where service quality and consistency are paramount, your Google reviews can be a make-or-break factor for potential clients. Here’s why they matter, and how your lab can use them to build credibility, boost SEO, and win more business.
Why Google Reviews Are Essential
When dentists research new labs, their first stop is often a quick Google search. What they find—especially those gold star ratings—plays a major role in shaping their first impression. Even a few well-written 5-star reviews can significantly increase your credibility and search visibility, helping your lab appear higher in local search results. Having 10–15 recent reviews can separate you from competitors, especially in densely populated areas. Google rewards fresh, relevant content, and reviews are a continuous stream of exactly that.
The Right Time (and Way) to Ask for Reviews
Timing is key. The best time to ask is when a client expresses satisfaction—whether it’s right after a successful case delivery, a positive phone call, or even in follow-up email exchanges.
Here’s a sample script:
“We really appreciate your partnership and are always working to improve. If you have a moment, we’d love if you left us a quick Google review to share your experience!”
Make it easy by linking directly to your Google review page. If you’re unsure how to generate that link, Google’s Business Profile Help Center provides step-by-step instructions.
You can also include a short, friendly note in invoices or post-delivery emails:
“Happy with our work? Tell others! Your review helps other dentists discover our lab.”
Handling Negative Reviews Professionally
Bad reviews happen—even to great labs. The key is to respond promptly, calmly, and respectfully. Acknowledge the feedback, express your desire to improve, and if possible, take the conversation offline.
Example:
“We’re sorry to hear this didn’t meet your expectations. Your feedback is important, and we’d appreciate the chance to speak with you directly and make things right. Please call us at [phone number].”
A professional response shows future readers that you care about service and accountability. Never argue or post a defensive reply—it reflects poorly on your brand.
Responding to Positive Reviews: A Missed Opportunity?
Too many labs miss out by not replying to positive reviews. When someone takes the time to say something nice, thank them! Not only is it polite—it boosts your SEO. Google sees active business engagement as a positive ranking factor.
Here’s a simple example:
“Thanks so much, Dr. Smith! We’re proud to support your practice and appreciate your continued trust in our team.”
Personalize responses when possible—mention the case type, the team involved, or anything unique to the client.
Build a Reputation That Works for You
Your online reviews are public proof of your lab’s performance. By requesting reviews consistently, addressing feedback with professionalism, and engaging with clients who share kind words, you turn your happy customers into your strongest marketing tool.
Start small—ask for one review a week. Over time, those stars will do more than shine—they’ll help your lab grow.
